Good music meets great stout: Beamish Genuine Irish Stout surges in On Trade

Beamish Genuine Irish Stout is a rich, roasted and full-bodied Irish stout with dark chocolate and coffee undertones; a texture that is velvety smooth and flavourful in character, which encapsulates the modern taste of Ireland. Based on research and testing, we found that Beamish has the potential to appeal to a younger, free-spirited consumer base […]