Education and Training
To help maximise your sales we can provide you with advice on how to make the most in the drinks side of your business.
Wine
Beer
Spirits
Wine
Your own members of staff are one of the main assets for increasing wine sales. Try to give them some training in how to open bottles, how to serve and store correctly, wine presentation, how to match food and wine, and become acquainted with the wines you have to offer.
Your sales representative can offer help & advice on what elements you will need to cover and the best methods in delivering training.
Beer
Speciality Beers add that bit of sparkle to any bar. Whether it is a restaurant experimenting with beer and food, or a pub selling a range of specialist beers, there is the opportunity to promote quality and a point of difference with a great range of beers from around the world.
Offering a choice that will entice new business has to be a good thing, but if you can educate through tasting notes and staff training then it can become very profitable and build on the reputation of any establishment.
The market in speciality beers is growing, and that trend is set to continue. The foreign influence of quality branded glassware and different styles has made beer more appealing to women, and this has certainly assisted in the market trend that we see today.
Spirits
Spirits are a vital part of your drinks mix and offer high-potential profitability. The key to successful spirits sales lies in the following:
Trends
Capitalise on the latest trends or holiday with the right drink offering. Having new and importantly a varied drinks menu will keep your customer engaged.
The Right Range
Stock the brands that are right for your outlet and customers. Whether it’s house doubles, or the latest make of vodka, having a good range will enhance your business. The right mix of ingredients for cocktails or even cocktail solutions can be provided by United Wines. Watch the trends for new developments and new products that add fun, interest and additional sales.
The Serve
The Right glasses, plenty of ice, the right mixers, fresh fruit, all add quality, and deliver value and customer confidence. Invest time in staff training to create presentations for which your outlet can become known
United Wines have a dedicated sales support, engineering and marketing team to make all of this happen.
Meet The Team