‘Ciao Bella-Fast’: A Celebration of Birra Moretti and Italian Culture!

On Monday 26th June, we brought a slice of Italy to Belfast with our Birra Moretti ‘Ciao Bella-fast’ trade event – A night all about celebrating life’s simple pleasures. We transformed The National into an Italian paradise capturing the essence of Italian charm, with a touch of Birra Moretti magic. The vibrant hues of the […]

Good music meets great stout: Beamish Genuine Irish Stout surges in On Trade

Beamish Genuine Irish Stout is a rich, roasted and full-bodied Irish stout with dark chocolate and coffee undertones; a texture that is velvety smooth and flavourful in character, which encapsulates the modern taste of Ireland. Based on research and testing, we found that Beamish has the potential to appeal to a younger, free-spirited consumer base […]

Free pints in NI pubs to celebrate football and rugby season climaxes

Northern Irish sports fans will be able to nab a free pint of beer over the next few months. In its first ever NI only campaign, the FANZO app will allow users to claim a free pint of Heineken at their local bar from April 1 until June 10. The promotion will apply to all […]