Football fever is truly upon us. Whether you’re a die-hard fan who never misses a match or just a summer football enthusiast, one thing is certain: beer and football go hand in hand.
Our Birra Moretti summer football promotion has certainly kicked up a storm of excitement during Italy game nights – for every pint of Birra Moretti sold, consumers receive a scratch card and a complimentary pint to share with a friend.
So far, the promotion has been activated in 37 pubs across Northern Ireland, with each venue becoming a lively hub of football fever and Birra Moretti enjoyment, heightened by our on-the-spot prizes.
Brand Manager of Birra Moretti, David Greenlees commented: ‘We have given away over 800 free pints as well as 267 prizes since the promotion started 3 weeks ago.’
‘It’s been great to support our customers during this years’ summer of sport – helping to drive fans into the bars and ramping up the excitement as they soak in the football action.’
He added: ‘Our scratch cards have added that extra thrill, with punters walking away with exclusive Birra Moretti merchandise including branded jerseys, football shaped stress-balls and bottle opener keyrings.’
Despite Italy’s defeat against Switzerland on Sunday evening, the Italian lager will still be flowing this weekend with a further 13 pubs to be activated this weekend 5th / 6th July as supporters gear up to watch the remaining matches.
*CGA Strategy Feb 21