Birra Moretti is the ultimate Italian lager since 1859, brewed to the same authentic recipe created by Luigi Moretti in Udine, north east Italy.

DID YOU KNOW?

The iconic character featuring on every Moretti label since 1942 is known as ‘Baffo’. Lao Moretti wanted to update the brand image to reflect the wholesome, traditional and authentic personality of Birra Moretti and saw Baffo sat in a bar in Udine and thought he was the perfect fit.