United Wines partners with Titanic Distillers in Exclusive Distribution Deal
14.05.2022
We are excited to announce our exclusive all-Ireland distribution deal with Titanic Distillers, Belfast’s newest premium Irish Whiskey brand.
We will handle all distribution for the new whiskey through our extensive On-and Off-Trade customer base in Northern Ireland and the Republic. The deal includes more than 1,000 bars, restaurants, hotels, off licenses, cash & carries, regional wholesalers and national multiples.
Titanic Distillers commercial director Stephen Symington and United Wines managing director Martin McAuley. This year promises to be a massive one for Titanic Distillers. Not only has the company secured one of the most globally recognised brand names on the planet but it is based in the famous Titanic Quarter of Belfast and has submitted plans to convert the historic Titanic Pump-House and Thompson Dock into a new distillery and world class tourist attraction.
Founded by Belfast businessmen Peter Lavery, Richard Irwin and Stephen Symington, Titanic Distillers is based at the Titanic Pump-House, a listed building that was first opened in 1911.
Described as ‘full and rich with a smoky hint and a lingering finish’, Titanic Distillers Premium Irish Whiskey has already been listed in many of Belfast’s best-known pubs and hotels, such as Bittles Bar, The Duke of York, Dark Horse and the Hastings Hotels group which includes the 5-star Culloden, Grand Central, Europa and Stormont hotels.
Illustrating the history of the iconic product and brand, Titanic Distillers Commercial director Stephen Symington also outlined their plans for the future which include ‘exciting plans for the Titanic Pump-House and Dry Dock which will only serve to reinforce the spirit of Belfast’.
He continued: “We’re delighted to team up with United Wines as we launch Titanic Distillers Premium Irish Whiskey into the Irish market.The brand has now launched across the on and off trade and will be coming to an outlet near you soon! Watch out for some exciting trade activity over the festive period!
Highlighting his delight at securing the contract, United Wines managing director Martin McAuley, said:
To say we are excited to have secured the exclusive distribution rights for Titanic Distillers Premium Irish Whiskey is an understatement. To secure such a premium brand as Titanic Distillers is a real coup. The whiskey itself is second to none but the plans that the company has for a distillery on the very site where the Titanic was built, gives the brand a uniqueness and an authenticity that is impossible to recreate.
“Irish Whiskey is the fastest growing spirits category of the last 10 years with sales expected to double in the next 20 years. We’re really looking forward to working together with Titanic Distillers to promote this truly unique brand and product.